How to Write a Blog Post in 2022

The Ultimate Writing Guide for Bloggers (and Free Blog Post Template)

Learning how to write a blog post that people will actually want to read (and still drives meaningful traffic to your blog) doesn’t need to be difficult. In this ultimate guide to writing a successful blog post, we’ll be covering everything from the basic mechanics to optimizing your content to convert readers.

Of course, being a good writer takes time, effort, and practice. However, if you want to learn how to write blog posts that will bring you new readers and attract existing ones, you can start today and make significant progress.

I've been blogging here for over 8 years now, and in the process, I've gone from fumbling around learning how to start a blog to perfecting a step-by-step writing process that has resulted in my blog reaching over 4.4 million readers last year alone.

In today's guide on how to write a blog post, we'll cover everything from how to better understand your readers, to my formula for generating creative blog post ideas that grab your readers' attention, to how to write blog posts that encourage more readers to follow Winning headline clicks, how to structure blog posts for maximum readability, storytelling and more.

Know Your Blog Audience
Write a clever title for each blog post
Engage your readers from the start
Answer questions with your blog post
Tell a compelling story
Make your blog posts easy to scan
Invest in thoughtful design
Be authentic in your writing
Make your blog posts portable (and mobile-friendly)
Quality takes precedence over quantity
show them the numbers

Disclosure: Please note that some of the links below are affiliate links, you do not pay extra, I will earn a commission. The company compensates me when you use one of my affiliate links to purchase a product or service, which helps me run this blog and make my content available to you for free. Know that I also only recommend products that I personally support.

Now, there's no way to put it lightly, so I'm just going to come out and say...

Bloggers looking to promote their blog, increase traffic, or even maintain their existing organic search rankings face an uphill battle ahead.

For starters, Google is sending less organic traffic to sites today, even cannibalizing their own ad revenue, in favor of keeping searchers on Google-owned properties, or for them in the form of featured snippets like this one Provides instant answers (my guide to blogging is often recommended):

On top of that, (free) social influence and engagement on major platforms like Facebook, Twitter, and LinkedIn has plummeted. According to the latest blog stats, most blog posts actually get less than 4 social shares and 0 backlinks.

While this is not surprising, with more than 4 million new blog posts published every day, the competition for attention is increasing.

Today, there is a race to be crowned when it comes to providing readers with truly useful, well-researched and transformative content.
That’s why it’s so important in 2022 to learn how to write a blog post that outperforms the competition (in terms of delivering huge reader value).

While there is more competition than ever, there is opportunity. If you're willing to put in the time and effort to learn how to write blog posts that balance the delicate task of entertaining and solving your readers' challenges, you'll have no trouble getting ahead of the rest of the industry.

Despite all these challenges in learning how to grow a blog, blogging remains one of the most effective ways to teach, motivate, and engage your audience.

So, what should a blogger do in today's world?

After spending hours analyzing my most successful blog posts (the ones that have been read millions of times), I've put together this step-by-step guide on how to write blog posts that help drive traffic, find your target audience, and keep them coming back More. Additionally, I've provided access to my free blog post templates that you can use as a framework to start writing your own high-traffic blog posts.

If you want to access my free blog post template (in the form of a copy and paste Google Doc) then you can get it here - including my SEO blog post writing checklist and a full example to guide you along - get My free blog post template.

Now first, if you're completely new to blogging today, I've also put together your ultimate guide to getting started with blogging. In fact, getting your blog live and optimized is the first step in learning how to write blog posts that attract readers, and my 25,000-word blog creation guide will make you the best fit to continue bringing thousands to your blog of readers in the near future.

Well, now let’s dive into my guide on how to write a blog post to attract readers and drive more traffic to your blog.